The Obesity Institute needed a 1-minute explainer video to challenge public perceptions of obesity—reframing it not as a self-inflicted condition but as a chronic disease. The brief came with a critical constraint: communicate a human narrative without representing the human form, avoiding any literal or obvious illustrations. Working at Field, I storyboarded and built a system of abstract shapes to tell the story. Obesity is a sensitive subject to illustrate, so I leaned into making the characters completely abstract, focusing on the motion and movement of the shapes to evoke ideas of change, stigma, bias, and care. For subjects like care and support, I stayed away from literal illustrations and used large type supported by the background shapes, making the message feel intentional and direct. The system worked across the full deliverable: the 1-minute animation with voiceover, plus stills adapted for PowerPoint presentations and social content. The shapes became the visual language for the institute—flexible, personal, and free from the weight of literal representation.