Jungle is a shop-fitting company built on collaboration, transparency, and environmental responsibility. They're B-Corp certified and work with a fluid ecosystem of industry professionals to deliver high-spec projects across the UK and Europe. The brand needed to reflect this unique model—balancing the human, organic side of their collaborative approach with the functional precision of their fit-out work. At Edna, I created the motion system using Cavalry to build generative type animations. The Jungle letterforms inflate and morph, becoming soft, organic shapes that visually link to the natural world and their environmental values. The motion feels alive and fluid—echoing their ecosystem model—while staying clean and modern enough to sit within the busy retail and hospitality environments their work lives in. I also created stylized 3D animations of construction kit—helmet, hi-vis jacket—grounding the brand in the reality of fit-out work. The animations work across the brand touchpoints, bringing movement to what could have been a static, brutally simple identity. The generative, component-based approach mirrors how fit-out actually works—modular, adaptable, built to reconfigure for each space.